Scottsdale: Get ready for the glam. Fashionistas will transform downtown as the second annual Scottsdale Fashion Week gets under way Thursday through Nov. 4.
The event, which has been expanded to four days this year, kicks off
7 p.m. Thursday with models strutting down Marshall Way to Main Street for a Wearable Art Walk.
Festivities continue through the weekend with 30 outdoor runway shows featuring designer clothes from Scottsdale Fashion Square and local boutiques, a designer of the year, competition featuring local designers and free access to a luxury pavilion showcasing what’s hot in fine living.
Jim Scott, Scottsdale Fashion Week’s founder and operating manager, said he inaugurated the event — which is like a Super Bowl of sorts for fashion followers — last year on a total leap of faith. A principal with Scottsdale-based Keaton & Scott Diversified Investments, Scott said he felt that Scottsdale, with its far-reaching reputation for style, should offer visitors and residents their own chance to celebrate fashion on a larger scale.
“We are giving designers and retailers an opportunity to present their designs and fashion on an 85-foot stage under the stars,” said Scott of the celebration that will take place at SouthBridge and the Scottsdale Waterfront adjacent to Scottsdale Fashion Square.
Scottsdale Fashion Week, which organizers say drew thousands last year, was heavily promoted at this fall’s New York Fashion Week.
Retailers say the event has a great deal of potential.
“Other major cities have fashion weeks. This is very timely for the city of Scottsdale. Fashion Square is the destination for fashion here in the city and in Arizona,” said Linda Whitlow, senior marketing manager for Westcor’s Scottsdale Fashion Square. Whitlow said the mall will host five runway shows at Fashion Week, showcasing ready-to-wear apparel by Nordstrom’s Faconnable line, Betsy Johnson, Kate Spade, Electric Ladyland and St. John.
“Scottsdale is a growing fashion market. It’s very trendy and mirrors L.A. in a lot of ways,” said Caleb Westbay, vice president of sales for Ed Hardy, a Los Angeles-based clothing line that features the cutting-edge designs of tattoo artist Ed Hardy. Westbay said Ed Hardy clothes will be on the runway in the “Dillards Rocks Fashion Show,” at Fashion Week. He said attendees can expect an edgy show with “a lot of rock 'n’ roll and bling.” The company is also sending the line’s couture designer Adam Saaks, who will be on the runway choosing some audience members to help him with a live fashion demonstration.
Scottsdale Fashion Week tickets are $23.75 for Friday or Sunday admission; $129 for a four-day pass; and range from $112.50 to $556.25 for special shows and receptions. Visit www.scottsdalefashionweek.com to purchase tickets and view the schedule of events.