United Way groups set higher fund-raising goals - East Valley Tribune: East Valley Local News

United Way groups set higher fund-raising goals

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Posted: Friday, October 12, 2007 7:23 pm | Updated: 7:42 pm, Fri Oct 7, 2011.

Two United Way organizations in the Valley have set ambitious fund-raising goals for 2007, during a shaky economic time that could cut into charitable contributions.

Mesa United Way set a two-year fund-raising goal that seeks to raise contributions by 10 percent from 2006. Valley of the Sun United Way, which covers all of Maricopa County except Mesa, set a goal of $52.5 million.

The Mesa organization raised $2.8 million last year, and seeks to raise that level of funding to nearly $3.1 million during the next two years.

That goal would raise an additional $280,000 for critical needs in the community, including homeless shelters, food banks, crisis centers and food for the elderly.

Kris Trojan, campaign director for Mesa United Way, said her organization also wants to expand the number of donors by 10 percent who give more than $500 per year.

The United Way currently has 1,412 “leadership givers.” Mesa’s United Way set two-year goals this season because of concerns over the local economy, Trojan said.

“The construction industry is down — others are up and some are down — so it’s hard to know with the economy what we’re able to raise,” she said.

The Valley of the Sun United Way focuses its campaigns on helping three areas. The organization emphasizes helping programs for early childhood education, crisis centers and workplace skills.

The Valley of the Sun organization raised $50.5 million in 2006, with 120,000 donors and 1,000 business contributing to the campaign.

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