The families of three people killed in an August pickup truck crash along the Scottsdale section of Loop 101 are scheduled to launch a Web site today to increase awareness about the deadly stretch of highway.
As part of a grass-roots organization led by family members, www.loop101safety.com is being launched in memory of Stephanie Monongye, 20, of Scottsdale, Christina Laux, 29, of Scottsdale, and Ruslan Kramarovsky, 26, of Mesa.
The three were traveling together Aug. 1 when their truck ran off the road into a culvert. The bodies went undiscovered for almost six hours.
The families are advocating safety-related changes on the freeway, said Randall Udelman, attorney for the families of Monongye and Laux.
They also want to promote safer driving, he said.
The Web site will also feature information about crashes on the highway and will provide an venue for public complaints and concerns.
Nine people have been killed in crashes since the Scottsdale section of the Loop 101 opened in 2002.
Mike Kelly, a partner at Special Audience Marketing in Austin, Texas, is working with the families and their attorneys to create the Web site.
"The pursuit of their goal is to have an effect on public policy," he said.
Kelly’s company set up a Web site, www.crownvictoriasafetyalert.com, for law enforcement officials and families injured or killed in Ford Crown Victoria cars.
Phoenix police officer Jason Schechterle was badly burned when his Crown Victoria was rear-ended.