Grassfire.com, a conservative advocacy organization, is trying to put political heat on Arizona Sens. John McCain and Jon Kyl with a second round of Internet and television ads that ask, “Where’s the fence?”
McCain and Kyl are among six senators who are getting the screen time because of their involvement with the Senate’s immigration reform bill, said Grassfire’s president Steve Elliott.
Arizona’s senators also were given special attention in Grassfire’s first edition of commercials, which were broadcast on cable-TV news channels earlier this month.
The new ads began airing in Arizona, Kentucky, Mississippi and Nevada on Wednesday. They’ll continue through next week.
The entire two-commercial campaign is being backed with a budget that exceeds $200,000 and the spots will reach as many as 25 million viewers, according to Grassfire, which is based in Maxwell, Iowa.
The new 30-second commercials again revisit Wendy’s restaurants’ famous ‘80s slogan, “Where’s the beef?”
The commercial depicts a woman in about her 60s standing in the desert, peering into the camera and asking in a shrill voice, “Where’s the fence?” All the while, circus music plays in the background.
As she peers and repeats her line seven times, portraits of McCain, Kyl and the other senators crowd the scene. Each wears a button that reads, “I (heart) amnesty.” The commercial closes with a shot of President Bush shrugging his shoulders in apparent response to her question.
The ad was filmed at South Mountain Park near Ahwatukee Foothills, which is 175 miles from the U.S.-Mexico border.
Elliott said the commercial draws attention to the senators who have been working behind the scenes to keep the Senate bill alive. Their effort, he said, “mocks” Americans.
“That’s why we decided to take the gloves off a bit with this ad and directly challenge the amnesty co-conspirators. These leaders will not like seeing their faces on this ad,” he said.
Senators plan to bring the immigration bill back to the Senate floor next week. Republicans and Democrats are expected to offer about 10 to 12 amendments per side.
The new commercial also plants “I (heart) amnesty” buttons on Republican Sens. Trent Lott of Mississippi and Mitch McConnell of Kentucky; and Democrat Sens. Edward Kennedy of Massachusetts and Harry Reid of Nevada.
Neither McCain nor Kyl could be reached for comment Friday.
See the ad
The ad can be viewed at: www.wheresthefence.com.