Changes to the East Valley Tribune - East Valley Tribune: East Valley Local News

Changes to the East Valley Tribune

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Posted: Saturday, March 5, 2011 5:52 pm | Updated: 12:27 am, Sun Mar 6, 2011.

Flip through the pages of the East Valley Tribune on Sunday and you'll see many significant changes.

There's a new look, a new format, some new faces and 50,000 new households reading Sunday's Tribune. If you are receiving the Tribune for the first time, you'll want to keep reading. If you are a regular reader, thanks. You're what drives us to change and improve.

One year after the Tribune came under new ownership, we look at the improvements as the start of a new era. And for a paper that's been around for more than 100 years, we don't take that lightly.

The changes start at the very front of the newspaper. We wanted to begin with the information that readers want to know, with the issues that you are talking about the most. So before we even get to our lead news page, we've added Today's Talkers on Page 3, followed that up with a section titled Our Community on Page 4 and moved Letters to the Editor and the popular Vent up to pages 5 and 6. It's information that resonates with you, the readers, so we wanted to get right to it.

On pages 20 and 21 of Sunday's Tribune, we provide a readers' guide that goes into more detail about those early pages, which include other interactive elements for readers as well as a new community grant program that provides advertising opportunities for non-profit agencies in the East Valley.

You'll also notice the appearance of the paper has changed. We wanted a look that was bolder and cleaner and included stronger labeling to guide readers throughout the paper.

Another new addition: On each section front - News, Money, Get Out and Sports - you'll find our East Valley voices. Our reporters will be sharing their expertise with columns about what's happening in the East Valley. We're also bringing back a few familiar faces: Former Tribune editor Jim Ripley and former columnist Mark Scarp will again share their news and views about what's going on in our communities, and Jerry Brown is back with his popular Brownie Points column - an irreverent look at the Valley sports scene - every Sunday.

The Get Out section will also have featured columnists on topics ranging from food and wine to healthy living. And our Money section, a staple on Sundays, will be featured on Wednesdays and Fridays as well. As the economy fights to recover, content about personal finance, jobs, technology and East Valley business is more important than ever.

All this new content will also be reflected on our website - - where you'll notice some changes immediately and others that we'll roll out in the coming weeks. More on that here.

Finally, all these new changes will be seen by many more readers, as we've increased our Sunday circulation from 100,000 to 150,000 with additional deliveries in Mesa, Tempe, Gilbert, Chandler and Ahwatukee. As many newspapers - and businesses in general - continue shrinking, we're doing the opposite.

We're excited about the changes. They were done with you, the readers, in mind. And, as always, we welcome your feedback.

• Bob Romantic is Managing Editor of the Tribune. He can be reached at (480) 898-6538 or

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