A new urgent care clinic in north Scottsdale wants patients to forget they're visiting the doctor when they walk through the door.
UltraCare Urgent Care opened this week at 9808 N. 95th St., just north of Mountain View Road and near Scottsdale Healthcare Shea hospital. The clinic is designed to pamper patients while they're waiting to see a physician.
"When you come in, you're greeted by courteous staff," said Steve Grau, the clinic's general manager."The front room has about 15 leather chairs and there's two flat-screen TVs, and we can adjust the TV showings at your desire. We also have bottled water for our guests."
The clinic has two physicians, Dr. Donald Fruchtman and Dr. Joseph Mabilia, and plans to add more, he said. They provide diagnosis and treatment for sprains, fever, rashes, sore throats, fractures, ear infections and other illnesses and injuries with an emphasis on convenience and luxury.
"This is a big retirement community, and this community has higher expectations for their physical care," Grau said. "There are a lot of upscale retirees who are here to enjoy their time, enjoy golfing, and they're used to a certain level of treatment. We just feel like everyone who is waiting deserves to be waiting in a calming, soothing environment."
The clinic wants to help reduce traffic in hospital emergency rooms by providing an alternative for those whose conditions don't merit an ER visit, he said.
"We're hoping to alleviate some of the crowds at the ER from people who don't need to be there, but want to see someone as soon as possible," Grau said. "Also, when you're feeling terrible, the last thing you want to do is sit three hours in a room where there might be some more serious ailments."
The clinic is equipped to perform lab work, bone density scans, peripheral vascular disease screening, echocardiograms, ultrasounds and mammography, and can fill some prescriptions, he said. In the coming months, it will add aquatic and physical therapies.
Carlene Danis, past president of the Arizona Urgent Care Association, said urgent care clinics play an important role in the health care system.
"It's a mostly privatized system, so the individual physicians are opening locations, and now we're seeing the retail clinics coming into the market," she said. "Urgent care centers offer a same day, walk-in option with good, quality care at an affordable price. And most offer a good cash price for those who are uninsured. We don't want those who are uninsured to end up in the ER with large bills when they can get something affordable."