Move aside, NFL. Basketball is the next sport approaching fever pitch in the Valley.
The NBA All-Star game takes place Sunday at US Airways Center in Phoenix, but long before tip-off, hordes of pro athletes, musicians, actors and models will descend upon the desert for days of unabashed partying.
While many of their high-dollar soirees are out of reach for average Joes these days, several parties offer general admission tickets to the public for a reasonable splurge.
And if you're a basketball purist who couldn't care less about cocktails and concerts by some candle-lit resort pool, the NBA offers two affordable, family-friendly options for experiencing All-Star hoop-lah.
Check out some of the week's offerings.