“It’s like a childhood fantasy,” says Christine Lloyd of Chandler. “A cupcake store.” Lloyd makes it a point to stop by Lulu’s Cupcakes in south Scottsdale at least twice a month with her 18-month-old daughter, Bridget. (Lloyd’s preferred flavor, the Landscaper, is chocolate with vanilla cream and coconut.)
“It’s like a childhood fantasy,” says Christine Lloyd of Chandler. “A cupcake store.”
Lloyd makes it a point to stop by Lulu’s Cupcakes in south Scottsdale at least twice a month with her 18-month-old daughter, Bridget. (Lloyd’s preferred flavor, the Landscaper, is chocolate with vanilla cream and coconut.)
Keri Kirby stopped at the candy-colored store with her 2-year-old daughter, Meg Washington, and her mother, MaryAnn Kirby, to pick up vanilla, Oreo-topped chocolate and coffee-flavored treats for her birthday the next day.
“Cupcakes are one of my most favorite comfort foods,” Kirby says.
These longtime staples of children’s parties have grown up in a big way. An increasing number of Scottsdale shops specialize in selling the petite treats, which have been given a gourmet twist. Lulu’s opened last fall; CupCakes opened at Hilton Village shopping center in Scottsdale this spring; and Sprinkles is set to open this fall in north Scottsdale.
Lulu’s owner Danielle Lowe, a mother of three who lives in Ahwatukee Foothills, doesn’t see cupcakes as a short-lived fad.
“People don’t get tired of cookies or brownies,” points out Lowe, who named the shop after her youngest daughter, Lizzie, who’s nicknamed Lulu. “I think (cupcakes) make people happy.”
Compared with an entire slice of cake, the diminutive desserts “don’t feel so abusive,” says CupCakes customer Dirk Vandeventer of Scottsdale, who, along with son Tyler, 17, bought vanilla and chocolate varieties for his wife.
Martha Wasserman of Scottsdale, a regular patron at CupCakes, describes her favorite flavor, the Cosmopolitan — cranberry cake iced with lime vodka glaze and dusted with lime luster — as “two bites of heaven.”
“People say they don’t feel guilty,” says Stephanie Esparza, who owns CupCakes with her sister, Lindsay, both of Scottsdale. “A cupcake is just enough.”
CupCakes, 6137 N. Scottsdale Road, Scottsdale, 480-656-3816 or gotcupcakes.com
Lulu’s Cupcakes, 7607 E. McDowell Road, Scottsdale, (480) 990-2253 or luluscupcakes.com
Sprinkles, 4501 N. Scottsdale Road, Scottsdale
(opening this fall), sprinklescupcakes.com