Yum-o: Rachael Ray cooks up a glossy mag - East Valley Tribune: Get Out

Yum-o: Rachael Ray cooks up a glossy mag

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Posted: Wednesday, October 26, 2005 7:12 am | Updated: 7:55 am, Fri Oct 7, 2011.

Reading the first issue of Rachael Ray’s magazine is a lot like watching the Food Network shows that brought fame to the perky brunette. There are five articles about culinary-based travel (the print equivalent of the series "$40 a Day"), a look inside Whoopi Goldberg’s Sub-Zero refrigerator ("Inside Dish," a show about cooking with celebrities) and, of course, a collection of "30-Minute Meals" — the television show that propelled Ray to culinary stardom.

"Every Day With Rachael Ray," which popped up on newsstands for the first time Tuesday, even reads in the same casual way Ray talks — with frequent references to family, the occasional shorthand (her infamous "EVOO" for extra-virgin olive oil) and a "no assumptions" approach to cooking instruction.

It’s a basic, unpretentious version of a foodie magazine, but with the same sort of girl-next-door appeal that Ray has, in less than 10 years, propagated into fame and fortune thanks to cookbooks, DVDs and kitchen products. Here’s the dish on Ray’s magazine:

YUM-O: WHAT WE LIKED

• Every recipe in the magazine is accompanied by a picture, so you never have to guess what a finished dish looks like again.

• Ingredient-friendly recipes, so shopping can be accomplished at a standard supermarket.

• Lots of step-by-step photos and procedures.

• Numerous quick hits, such as the "Best Brews for Thanksgiving" or the "Chocoholics Hot List."

YUCK-O: NEEDS WORK

• No nutritional breakdown for the recipes — not even Pumpkin Seed Goat Cheese Pesto, which is pitched as "Good for You."

• Lots of Ray-forged acronyms and slang ("sammy" for a sandwich or the frequently heard "Yum-o," for instance). So, for those irritated by Ray’s "too cool for school" on television, be warned: There’s no relief in the printed word.

Every Day With Rachael Ray

• Issues every other month: The November/December edition went on sale Tuesday.

• $3.99 per issue on newsstands or $18 for an annual subscription at

www.everydaywithrachaelray.com

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