The Suns will raise ticket prices for the 2006-07 season an average of 11.3 percent — the third straight year the club will raise prices. Next season's average ticket price — not counting expensive floor seats and loge boxes — will jump to $61.05.
Prices will increase in most sections, though 4,200 seats will be priced the same, including 1,661 priced at $10 on a season basis and 2,562 at $20.50, with a top upper-level price of $39.50.
Two years ago, the Suns announced prices that increased 6 percent, outside of a reconfiguration of seats near the floor, which raised prices even more.
Under the old setup, a front row was priced at $500 per ticket, while the first two rows in the lower bowl cost $75. This was changed to three rows of floor seating, with prices from $250-$550.
Last year, the club announced prices averaging a 9.4 percent increase.
Team Marketing Report, an organization that tracks prices in the sports industry, calculated last year's Suns price increase at slightly more than 10 percent, the biggest increase in the NBA.
The organization figured the Suns' average price for this season at $51.66, 10th in the league.
“It's certainly not unusual to see ticket price increases and I think the product we offer justifies it," Suns president Rick Welts said. “There's a balance that we have to strike between remaining competitive and being sensitive to our fans by maintaining an affordable product.
“There's a lot of thought that goes into these decisions."
The Suns have averaged 17,541 fans per game this season (capacity is 18,422).