(AP) — USA Today says its average daily circulation rose for the first time in more than two years, mostly because of higher sales of digital editions to schools.
The gain during the six months through March is just a tenth of 1 percent — a rise of 2,477 copies to 1.83 million daily. But it is an encouraging sign for Gannett Co.'s flagship newspaper. Reversing circulation and revenue declines were goals that Publisher Dave Hunke set in his bid to revive the nation's second-largest newspaper.
Circulation is still down 20 percent from 2.28 million in the same period four years ago.
Newspapers are trying to cope with readers and advertisers migrating online and away from traditional printed newspapers.
The figures were disclosed in a memo to newsroom staff on Tuesday.